The Mercado

Before … during … and after the Swallows Day Parade

The Mercado Food & Family Fun is open from 9 A.M. until 5 P.M.

The Mercado Street Faire is a fun event just off the main Parade route where the whole family can go to eat, dance, play, and shop. It is THE place to be after the parade! Listen and dance to the music of a traditional country music band. Grab a bite to eat and enjoy the band! We have family entertainment and a kid’s play zone in the Historic Town Center Park. The awards for many of the parade entrants take place after the Parade at the stage at HTC Park.